Why Your Company’s Social Media Accounts aren’t Gaining Followers
Given the popularity of social media these days, it’s imperative to have a strong social media following. You can’t compete with other businesses if you don’t do well in this area. When you realize that your company already has sufficient social media accounts but not gaining popularity, you must do something about it. Start by understanding what went wrong and determining the steps to fix them.
No one knows about your social media accounts
Just because you have social media accounts doesn’t mean people will visit them. Even your loyal customers might not even know where to go. Make sure you also advertise these accounts. Create QR codes and print them on stickers and posters. You can also place them on receipts. The goal is to ensure that more people see where your social media accounts are.
Your accounts don’t look legitimate
Another problem is that there’s nothing much going on when people view the social media accounts. You’ve posted low-quality photos. You also keep posting the same message over and over again. They also focus on asking people to buy something all the time. When compared with other companies, your social media accounts may come off as spammy. Hence, no one would trust them or decide to follow.
There’s a problem with the timing of the posts
It can be annoying to your followers when you constantly post something. They don’t want to receive notifications about something irrelevant. Be creative when posting new information. It must contain ideas that people will buy. Conversely, you can’t be too lazy and post rarely. There must be at least one post a day. It shows that your accounts are active, but won’t necessarily make people want to unfollow these accounts.
Speaking of timing, it’s also crucial that you know when most of your followers are online. Post an update during nighttime when everyone is at home and is done with work. There will be minimal interaction when you post at a time when everyone is offline. You may also use your analytics tools to determine when to post. Once you notice more activities, it’s a great sign.
There isn’t enough engagement
It’s not enough to post something new on social media. You must also engage with people. It brings the company closer to them. It also makes others curious about what’s going on. They might consider following the accounts when they see their popularity. Be careful with the responses and stay diplomatic. It doesn’t matter how terrible the interactions get.
Nothing goes viral
These days, the goal is to be viral. You should have pictures or videos that more people than usual can see. When the content goes viral, there’s a great chance for the followers to increase. It requires careful planning to come up with something that becomes popular. You can’t post something that looks fake. Everything must be genuine.
Hopefully, things will move in the right direction after pursuing these changes on your social media accounts.
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