editor Archive

Influencer Marketing Trends in 2022

Companies will continue to work with influencers in 2022. It has proven to be successful in recent years and there’s no reason to discontinue the collaboration. If anything, businesses will consider the trends to make the collaboration a bigger success. Here are some trends in influencer marketing that will dominate 2022. Live selling will be

How to Improve User Experience When Designing a Website

If you wish to advertise using your website, you must consider several factors to attract potential visitors. An essential quality factor is user experience. It’s not enough to make the website look good for it to appeal to your visitors. They should also not experience problems when using it. Here are some tips to help

Why Your Marketing Videos Don’t Attract Attention

Using videos for marketing is an excellent idea. The competition moved from basic written content to videos. They’re short, enticing, and easy to comprehend. However, not all marketing videos gain attention. Others fail to receive views. Here are some possible reasons behind your failure to attract attention. The videos are boring No one wants to

How to Make Effective Calls to Action

It’s not enough to ask people to visit your website and read the content. You should also tell them what to do next. It’s where calls to action enter the picture. You want everyone to read these words and pursue a transaction. Otherwise, the visitors will leave without doing anything. You lose a significant opportunity

Why Does Your Social Media Account Lack Engagement?

Your social media account relies on engagement. If you want to encourage people to buy what you offer, they must have a reason to stay and keep exploring. They should feel the need to like, comment or share your posts. Either way, your business will benefit from it. As the number of viewers increase, your

Essential Values Entrepreneurs can Learn from Squid Game

The Korean hit drama, Squid Game, caught many people’s attention, and became Netflix’s most watched show just days after release. This worldwide sensation continues to haunt people’s minds as it reveals the best and worst of humans when faced with the direst situations. In a battle for survival and money, the contestants have to make