In the age of social media, companies can’t afford to slack off. It puts everyone on an equal footing and businesses that can’t do well will be behind the competition. It’s no longer enough to just publish social media updates every so often. If possible, there must be multiple posts in a day across social media platforms. The company’s website should also be updated constantly. Here’s why consistency is a must in online marketing.
It helps with search engine ranking
Many people still use Google when looking for information online. They type keywords to look for the most relevant website. Options that appear on the first pages will most likely be clicked. Hence, companies must target the first pages of these search engines. Failure to do so will push the website behind the rankings. You can’t afford to let your competitors overtake your website because you didn’t do enough.
It tells people how active your business is
Imagine when people visit your Facebook page and find nothing new. Your last post was over a month ago. These visitors might think your business is no longer operational. Instead of digging for more, they decide to leave and find other options. Consistent daily posts will combat this issue. It tells people that they have a lot more to see if they keep scrolling.
It boosts engagement and potential for going viral
These days, going viral is everything. It helps when people talk about your business. Given how busy social media can be, it’s easy to be buried behind the noise. Your goal is to come up with content that people will stop and see. Whether it’s a new article or an enticing video, it must check the boxes. You want more visitors to like the posts, leave comments, and share the content on their social media pages. It’s even better if it goes viral. When your posts become trending for the day, it boosts the company’s popularity. Not all your posts will reach that level of fame, but there’s no harm in trying.
It builds authority
When you constantly post updates on your website, it tells people how much you know about the industry. If you have a blog page where visitors can gain in-depth knowledge about anything related to your business, they will start seeing you as an authority. The same applies to vlogs. When you have useful videos that don’t only focus on product promotion, they can go a long way. Build a positive and reliable image so that when people decide to buy the products and services, your company will be the first choice.
It might be exhausting to consistently post updates, but you have to. Hire new employees to focus on fresh content and engagement. You deserve a team that will keep your social media pages busy. It will eventually pay off once your followers grow and people become excited to see what’s new on your pages.
1st and featured image from https://broadly.com/wp-content/uploads/2017/05/unnamed-3.jpg 2nd image from https://99designs.com/blog/marketing-advertising/digital-marketing-trends/