When launching a product, you have an opportunity to garner attention and convince people to buy your products. For some tech companies, the product launch is a make or break event. If you want to do well right from the start, pay attention to the product launch. Here are some tips to make it successful.
Make sure you have a good product
The product launch is all about the products. Even if you try your best to talk to people and convince them to buy, it won’t happen if you can’t give them what they deserve. Remember that the product launch will place your products under immense scrutiny. If they’re not yet ready for release, you shouldn’t. Wait until you can proudly sell them.
Be an engaging speaker
Your personality matters if tasked to present the product. While the focus is on what you’re selling, people will also judge you. Make sure you engage everyone enough to let them listen until the end of the presentation. Emphasize the most critical aspects and pause if necessary. Allow the listeners to absorb the information before moving to the next one. It doesn’t matter how you feel about the product. If you’re tasked to present it, sell it like your life depends on it.
Let people know about the upcoming product launch
Make people aware about the product launch. If you’re going to livestream the presentation, let everyone know how to get access. Advertise on different platforms. Don’t forget to make teasers. Give people a reason to feel excited about the launch or at least tune in for a while.
Highlight the unique features of the product
If you’re selling something new, make sure you highlight what makes it different. Discuss the features that people will benefit from if they decide to buy. You may even talk about your competitors without naming them. Identify the qualities that make your products better and why you deserve to be patronized over them. No one will spend money on something that’s already available in the market, and probably sold at a lower price.
Invite the press
Members of the press will help make the even seem larger than it is. They can also write details about what transpired based on their point of view. However, be ready about them being critical too. You can’t control what the media says, so you should be ready for all possibilities. Don’t forget to thank them once the event is over.
An excellent way to show attendees your appreciation is by giving out freebies. You may even hand out the actual product you’re selling. People will appreciate your efforts to reward them. It shows that when you run your business, it’s not always about money.
Hopefully, the event will be a major success. If not, learn from the glitches and make sure they don’t happen again. You can always make it up to your customers and given them more reasons to patronize your brand in the future.
1st and featured image from https://blog.hubspot.com/hubfs/sales-presentation-techniques-2.jpg
2nd image from https://www.inc.com/john-brandon/how-to-make-sure-everyday-people-can-use-your-product.html