Reasons Why Some Businesses Did Even Better During the Pandemic
When several businesses are barely breathing because of this pandemic, it’s surprising to see that others are thriving. You might wonder why these companies can keep up with this challenge even if it’s something new for everyone. These are the reasons why some of these businesses managed to survive, and are even expanding despite this situation.
They offer essential services
Several businesses receive closure orders because they’re selling nonessential products and services. Most of them are in the entertainment and tourism industries. However, some companies offer a service is dedicated to think that people will still buy despite this crisis. Products related to safety and hygiene are very popular. Food services are also in demand. Delivery services have become mainstream because of this pandemic. There were only a few companies that were allowed to operate, and they were the lucky ones who have qualified for continued operation.
The business immediately expanded service
Some business leaders immediately knew that they wouldn’t survive if they stick with the same business model. As such, they immediately decided to expand their service and offer other products. They also managed to shift industries to cater to the current demands. Due to the wise decision-making strategies of the leaders, these businesses survive.
Online marketing strategies are excellent
Online marketing campaign should have been an integral part of every business even before the pandemic. Unfortunately, not everyone believed in it. When brick and mortar stores were ordered closure, several of them didn’t survive. For companies that have a strong digital presence, moving online was seamless.
Remote work setup is practiced even before
For many companies, remote operations are quite new. However, several companies have already done it even before the pandemic. They understand that for employees to be productive, they don’t necessarily have to be in the same place. They also offer this privilege because some of the employees have important family affairs. As long as these employees can get things done, it is okay for them to work from home. When offices were closed, operations continued as usual for many of these businesses.
Employees were prioritized
Many employees have been severely affected by the pandemic. Some of them even got hospitalized because of the viral infection. Businesses that survived this pandemic made sure that the needs of their employees are prioritized. They ordered all of their employees to follow safety guidelines at work. They also offer a comprehensive medical insurance to pay for the bills of the employees who were hospitalized. Despite losing a lot of money, these companies still manage to give the employees what they deserve. Layoffs were minimal, and some employees have to shift their job description to continue contributing to the business. These swift changes pave the way for the success of many companies. They’re employees were inspired to continue working and helping the business succeed.
You should learn from these companies so that you won’t have to face bankruptcy and other issues.
Photo Attribution:
1st and featured image from https://unsplash.com/photos/dKBTFoarrOU
2nd image from https://appmarketingplus.com/2018/09/28/best-long-term-online-marketing-strategy/
