might be easy for you to dismiss your employees with terrible marketing ideas.
You think that these ideas aren’t worth pursuing at all. You might even laugh
at them despite seeing how serious they are with those plans. It’s foolish of
you to think that these marketing ideas aren’t worth your time. You have to
listen to everyone or you will regret that you dismissed ideas right
can’t always take the safe route
something doesn’t excite or make you question, it’s probably a terrible idea.
It means that it’s another campaign that you already did in the past and
there’s nothing about it that’s worth trying. You can only say that it’s probably
a great idea when it makes you scratch your head. It shows that no one else has
done it before, and it’s worth a closer look. Your marketing campaign won’t
attract attention if it’s something people are already familiar of. This crazy
idea might make people think twice and could appeal to them in ways you’ve
These ideas are still meant to be polished
marketing plans with your employees, but it doesn’t mean those ideas are
already final. You will still polish them. Everything will go through a
process, and it takes time before you approve the final campaign. Therefore, it
makes no sense to dismiss these crazy plans earlier on. They might be worth
taking a second look.
not that crazy for your employees
think that those plans are crazy and not worth trying, but they’re something
serious for your employees. You might hurt their feelings by dismissing them
right away. They also need to know that you recognize
their efforts. You don’t want to make them feel discouraged to keep
thinking harder in the future.
ideas might be outdated
think that your employees are wrong for suggesting something you find absurd.
The truth is that you’ve been in this business for far too long, and your ideas
are no longer up to date. Therefore, it won’t hurt you to consider what other
people say and take them seriously. If not, you can consult with someone else
to see if others agree with your views. If you’re incorrect, you have to be
humble in accepting your mistakes. You also need to try harder to learn from
modern marketing trends.
need to call your employees to brainstorm
ideas with you. The goal is to collect as much information as possible from
them. This meeting is not the right time for you to dismiss things that you are
not familiar with. You might even have to ask for people outside your marketing
team to help in planning the next campaign. Allow new ideas to enter your company
so that you can expect better results. Your business will only survive if you
keep on innovating and you don’t rely on what do you think is good enough.
and featured image from https://louisem.com/wp-content/uploads/2016/11/crazy-marketing-idea-loyalty-rewards.jpg
image from https://www.entrepreneur.com/article/283828