Is it Smart to Partner With a Social Media Influencer?
You see social media influencers all over the web these days. Most of them are regular people who have special skills and talents. They end up gaining a lot of attention and build an army of followers. As a result, it is easy for them to set a trend or ask people to use certain products and services. If you are a business owner, you need to start looking into the idea of using these social media influencers to build your company. Find someone who can talk to your target audience and make them decide to buy what you offer.
The good thing about these influencers is that they are considered experts in their area. For instance, those who gained popularity because of doing makeup tutorials are experts in doing the job. Cosmetic companies partnered with them because they know what they are doing. If they endorse a makeup brand, people will probably buy it because they see those influencers as a reliable name.
Another reason for you to partner with them is that they already have a built-in audience. Their followers admire them so much that each time they release a video, these followers rush to watch. If these followers are the same people you are advertising to, it will most likely boost your products’ popularity.
Although you have several reasons to choose these influencers are your advertising partners, there are a few downsides to consider.
Some of these influencers do not want to taint their brand so they refuse to endorse any product. They will partner with you, but only if you let them review your products without any bias. If they wish to say something negative and let the people decide whether to buy or not, you cannot force them into doing otherwise. It is your choice if you want to take the risk or not.
Reputation could change
For now, these influencers are popular and many people believe in them. However, they will not hold on to that post forever. There will come a time when they will not be that popular anymore. Worse, they could even end up doing something terrible that will damage their reputation. If you chose them to be your brand ambassador, they are going down along with your business.
You might not get anything in return
Although these people have massive influence because of their talents, they are not necessarily commercial models. People will believe them when they show their skills, but not when they endorse a product. Unless you partner with extremely huge stars like the Kardashians, the other influencers might not do an amazing job in bringing more people into the fold and purchase what you offer.
There are benefits and risks that come with the decision to partner with a social media influencer. You decide if it is the right path moving forward in helping your business soar.
1st and featured image from https://www.socialmedia.biz/wp-content/uploads/2018/06/socialmediainfluence-1080×675.jpg
2nd image from https://blog.hootsuite.com/influencer-marketing/