Common Misconceptions in Online Marketing Data Use and the Truth Behind Them
Using data for online marketing is necessary. It helps you understand your target audience better and find a way to reach out to them. You can also change your strategies to match their needs. However, it’s possible that you misuse the data. Instead of using them to your advantage, they could drag your business. Here are some of the misconceptions and the truth behind them.
Data takes care of itself
You can use different tools to collect data. It doesn’t mean you’re done. You should still do something about the collected information. It’s not about how much data you’ve gathered, but what you do about them. If you can’t interpret anything, you can’t make the right decisions.
Traffic increase is automatically a good thing
Traffic is a good metric to consider in online marketing. When you see more people visiting your website, it’s a positive sign. However, it doesn’t mean you’re already in the right path because you see a traffic bump. Break the information down to see if the numbers look good. Who visits your site? Are they your target group? How many visitors decide to stay to keep browsing instead of leaving right away? Even if you successfully convinced these people to come, they might be the wrong crowd and decide to leave.
Data analysis can slow you down
It’s also a misconception that data analysis can slow you down. There’s no truth to this idea since you need the information to make the right decision. Sure, it takes time to interpret the numbers, but it’s worth the wait. Otherwise, you won’t know which direction you’re moving. It’s also better to understand the data now and head in the right path than to implement a marketing strategy and it’s a mistake. You have no choice but to start over again and waste more time.
A low conversion rate is a terrible sign
Your goal is to increase the conversion rate. You want the visitors to buy something from your store. If you don’t see a drastic change after pursuing a marketing strategy, it can be disappointing. Before you feel that way, realize that conversion rates don’t always have to be in high figures. Even if you only have a 1% conversion rate, it’s already good. Imagine if you have 10,000 visitors during the day, and 100 of them bought your products. It’s a significant number. You can profit a lot from that amount.
These misconceptions show that you must be careful in deciding which figures to use and how to use them. You will feel more comfortable about your marketing decisions when you have these numbers by your side.
You can also discuss with your marketing team if you want to know how to take advantage of the figures and boost your overall sales. It’s better than not having any direction.
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2nd image from https://www.mikegingerich.com/blog/instant-website-traffic-9-proven-ways-to-increase-traffic-to-your-website/
