It is crucial to
have a video containing your pitch
to potential investors that appeals to them and makes them invest in
you. Everything starts with that pitch. It only lasts for a few minutes, but it
can make or break your plan. When you have a convincing and enticing video, you
can expect lots of potential investors to contact you. Otherwise, you need to
look for other sources of funds to start your business.
No one wants to
listen to a lengthy pitch. You can discuss the details later once an investor
already contacted you and expressed interest on your ideas. A 5-minute
video would be enough. Do not go beyond the said length as the video
starts to become boring. These investors are also busy people who have no time
to go through the information you share.
Even on a short
video, it is important that you are clear with what you want to share. Include
the gist of your business idea, your target audience, and what you intend to do
to appeal to them. Investors also want businesses that are going to solve
existing problems. Highlight that part on your video.
Use photos and clips
explaining everything until the end, it helps if you use photos and clips.
Facing the camera to discuss your plan is boring and will not entice anyone. You
can also use quality graphics and sound effects to increase the appeal of the
video. However, it is also a terrible idea to not show your face at all. Let
the investors see you even only for a few seconds. They are not only investing
in the idea, but also in you. If you are worth their trust, they will not
hesitate to invest.
Use a quality
You only have a
few minutes to prove your
case. You do not want to waste the chance if half of that video is
inaudible. Get a quality video camera that will capture everything perfectly.
Look for an environment where there is no distraction or where the lighting is
Have a great
You need to
command attention as soon as the video starts. You need that wow factor to keep
the investors interested. If you look dull for the first few seconds, they will
not dare finish the video. Again, you are not the only one asking
for funds. Several other startup entrepreneurs out there also desire
to receive funds from investors. If they offer better ideas and they managed to
express them on the first minute of the video, the investors will most likely
investors are also judging you, it is crucial that you look and sound
professional. You need to know what you are saying and be confident about it.
With these tips,
you will soon come up with a pitch video that will make it difficult for
investors to resist.
and featured image from https://www.bajajelectricals.com/media/3325/investors.png
image from https://slidebean.com/blog/startups-how-to-create-a-pitch-deck-for-investors