Reasons Why You Failed to Meet Your Business Goals in 2019


Every year, you set goals for your business. These goals serve as your guide in determining how you’re going to move forward for the rest of the year. You can evaluate the progress every month or quarter, depending on the goals you’re trying to achieve. The calendar year just ended, and it’s possible that you didn’t get everything you hoped to achieve. It doesn’t mean you are a failure. It means that you have to do more for 2020 so your business will be better. These are the reasons why you failed to meet your goals and what you can do about it.

Your goals were unrealistic

Your goals were unrealistic

If you try to look back at what you were trying to achieve in 2019, you might realize that they were too difficult for you to reach. You didn’t fail to do your best, but the standards were way too high. Therefore, even if you did everything you could, you still didn’t reach those goals. For 2020, you need to set realistic goals so you won’t feel frustrated with the results.

You became complacent

The start of the year is usually the most motivating part. You are excited to achieve the goals that you set. Therefore, your first quarter is the best in terms of profits. You eventually became complacent. As a result, the following quarters suffered. The take away is that even if you did well at first, it’s no reason for you to stay complacent. You need to do your best and work as hard as you can.

You didn’t anticipate your competitors

When you plan your goals for the business, you also have to consider your competitors. It’s crucial that you understand what their potentials are. If they suddenly soar and do a great job, it could adversely impact your business. The sudden rise of new businesses in the industry was something you didn’t expect, and it destroyed all your goals. This year, you need to think about how the others could do a better job, so you can come up with alternative plans.

You got discouraged

If you saw the numbers and you didn’t like what you were seeing, it might be a reason for you to feel discouraged. Instead of working harder, you decide to just let it be. As a result, the rest of the year was a disaster. Not everyone has the same means of dealing with failure. If the year isn’t over yet, there’s still time to make up for the losses. You can’t give up in the middle of the night. In fact, even if you failed close to the end of the year, there’s always another year for you to make it up.

You failed in 2019 for some reasons, but it’s not indicative of the future of your business. You can still do a better job in the future. Work hard and plan well.

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