Every company has a goal. Everyone works to achieve
these goals. In fact, you only hire employees who understand the direction
where the company is heading, and are a perfect fit. A goal-driven business has
huge potential to succeed. The problem is that these goals might not be right
in the first place. It could be high time to redefine the company’s goals.
Whose interest are these goals serving?
When the goals were formulated, whose interest was in
mind? Is it really to provide services to the people, or it is about enriching
the people on top? Will the employees also benefit from these goals? Answering
these questions will help you redefine what your business
stands for, and what it ought to achieve.
Who made these goals?
Some businesses started with only a few people. They
thought about these goals before proceeding with the other aspects of the
company. It was a good thing to have even thought of the goals and use them as
guiding stars. The problem is that the company no longer looks the same. Even
the structure has changed. The few people who initiated the business might have
limited perspectives when they founded the company. The new members should have
a say, and could also try to steer the business in a different direction.
Where do the employees enter the picture?
Employees play a crucial role in the success
of the business. What role did they play in the formulation of the goals?
Were they consulted? Are any of these goals about them, and how they can
benefit? These questions are crucial since employees have to stay motivated. If
they don’t see themselves in the equations, it would be difficult for the
company to survive. The goals exist, but only a few people understand what they
are, or what they intend to do. The lack of motivation could even hinder the
employees from doing an excellent job even if they have great potentials.
What changes have taken place?
Goals have to be redefined to adapt
to the changes in society. Otherwise, companies will fail. Let’s take Nokia
as an example. It used to be the leader in mobile technology. The company has
produced some of the best and most innovative mobile phones. However, when
Apple popularized the smartphone, Nokia decided to keep the goals and operate
the same way. It paved the way for the company’s irrelevance, and eventual
downfall. Although it’s making a comeback, the damage has been done. Therefore,
you need to think about how you can adapt to changes, and it starts with the
goals. If your goals are old and aren’t reflective of societal changes, they no
longer make sense. Even if you succeed in achieving them, nothing will happen
to your business.
Take time to ponder on these issues and redefine the
goals. Don’t be stubborn since it could end your business. The goals are the
foundation of your company, and they have to be right.
1st and featured image from https://theglassgurufranchise.com/wp-content/uploads/2017/04/the-glass-guru-hq-team.jpg
2nd image from https://www.paychex.com/articles/human-resources/7-tips-for-effective-employee-goal-setting