There’s nothing wrong in coming up with ways to market your products
in a way that can generate lots of interest. For instance, you can setup a game
social media where the winner receives some items you sell. Another option
is to collaborate with a social media influencer to help reach out to a lot of
people. These new techniques could make your brand more visible. You just have
to be careful since these strategies could backfire.
You annoy people
When you overplay your hands in marketing, you might start annoying
a lot of people. They think that you’re trying too hard to get people’s
attention and it’s no longer interesting. You might also make people feel
turned off because of these strategies. They think that you’re assuming the
target audience is dumb for you to come up with these gimmicks.
You might reach the wrong group of people
Another downside is that the people whose interest you captured
aren’t necessarily the ones who will buy your products. Yes, they love to join
your games and they buy into the gimmicks. However, they won’t even consider spending
money to buy what you offer. You’re wasting your time on people whom you
couldn’t bring into the fold.
Your brand could suffer
Another problem is that people might associate you with the gimmick
and forget about the quality of your products. It’s unfortunate especially if
you have something good to offer. You want people to remember your products and
not the marketing
campaign that you used. For instance, if you used a series of dance steps
for people to easily remember your products, it could backfire. Instead of
convincing people, they end up laughing at you because of the nature of the
You waste your time
Instead of telling people directly what your product is about and
what they’re probably getting from you, they end up getting side-tracked. You
have to inform people what they will get if they spend money in buying the
things you offer. Stop running around in circles and hope that people will
eventually get the message. Not everyone has time to figure out what you want
to say and decipher the reason behind the gimmicks you employed.
Be careful in using any strategy
Whether you put out a gimmick or a straightforward commercial, you
need to be cautious. You want people to remember your brand and what your
product is about. You need them to realize that whatever it is that you’re
offering, it’s worth spending money on. Yes, you want to capture attention and
stand out, but not at the expense of your brand. Talk to your
marketing team about the details and consult with people outside the team.
Hopefully, you make the right choice and convince more people to buy your
products. It could take a while, but it would be worth it.
1st and featured image from https://unsplash.com/photos/gcsNOsPEXfs
2nd image from http://getsomedia.com/4-common-social-media-mistakes-that-can-seriously-backfire-with-your-audience/