It is common for businesses today to have an official social media account. All updates about the business are posted on that page. If people have queries, people will get a response on that page. With high level of engagement and quick response, you can expect people to follow your page and even remain loyal to your brand.
need to make sure that whoever handles the account will
remain professional and avoid posting things that could destroy the
company. When using the official account, the person is already speaking in
behalf of the entire business. Avoid posting anything that has not been approved
Some topics are
too controversial and they might back fire if you start a conversation about
these issues. Your goal is to promote your brand and not to become an activist.
Be as neutral as possible in all instances.
topics are brought
up in social media, they open a can of worms. People have different
opinions regarding these issues, and they will most likely speak up to defend
their stance. If your business will take a stand on these topics, regardless of
which side you choose, you will most likely alienate the rest. In the US, for
instance, there are only two major parties. If you choose a side that is associated
with one party, you are already turning off half of the American population. It
is most likely going to hurt your business in the long run.
Sale, sale, sale
Yes, the page is
intended to sell
your products and services. You want to promote your brand and allow
people to see what you have to offer. However, you also need to limit the posts
that entice people to buy. You might also publish new knowledge that people
would want to read. For instance, if you are selling organic products, you can
post articles about the benefits of some herbal plants. Inject humor too if
possible. Try to spice things up a bit instead of talking about what you sell
all the time.
comments about direct competitors
major brands engage in it, you need to avoid doing it as much as possible.
Remember that the losses of your competitors is not necessarily your gain. It
makes no sense to destroy the reputation of other companies just to build
yours. Spread positivity and love. You want people to remember you for the good
qualities of what you offer and not the dirty tactics you employed.
If you have some
funny ideas or unrelated topics you wish to share, you can use your personal
account for that. Do not bring the official page of the business into that
mess. You are only hurting your brand with these irrelevant topics.