Press releases are still relevant, even if there are other platforms to reach your target audiences. With digital press releases, you can now clarify information, provide updates and advertise your business. The only reason why a press release doesn’t serve its purpose is that you don’t use it correctly. Here are some tips to help make your press releases more effective.
Keep it short and concise
The statement must be short and straightforward. Try to reduce the sentences but make sure they capture your thoughts. Long press releases are boring and people will ignore them. Besides, you can always use your social media accounts for longer statements. Press releases are usually for formal and official announcements. If you want readers to know more, redirect them by including a link.
Use headlines that grab attention
Another strategy to make your press release effective is by using an attention-grabbing headline. Give people a reason to look at the entire statement. If the headline is boring, expect readers to skip the press release. If sent through emails, it will land on the trash section. Conversely, you don’t want the headlines to sound exaggerated and unbelievable. No one will believe in your statements anymore. The headline will also look like a spam.
Convey the most critical parts right away
You’re not writing a novel. Your goal is to provide information as soon as possible. Hence, every critical detail must be on the first paragraph. Even if the readers didn’t get through the entire press release, it doesn’t matter. You already gave the essential content earlier on.
Include a picture
Press releases can be creative too. You don’t have to stick with words until the end. If there’s a picture that can capture the essence of the statement, use it. As long as it looks professional and you don’t violate copyright issues, you’re good.
Don’t forget the release date
Release dates matter. They determine when you gave out the statement. If you’re trying to clarify information, it’s even more important. Remember that press releases might also be used as evidence in court. If someone accused you of not conveying information to your customers, you can point to the date on the press release.
Always sound optimistic
It doesn’t matter whether you’re relaying good or bad news. The press release must have a positive tone. You want people to see your business positively. If it sounds bad, expect them to ignore what you say. You can’t lose your brand even if you’re dealing with a controversy. You want to reassure your customers that they’re not wrong for trusting you.
Learn from your mistakes
Even if companies have been doing press releases for many years, writing one remains a challenge. Make sure you learn from your mistakes and not commit them again. Double-check every detail before releasing the statement. You may also hire a professional writer who will deal with correspondence that will officially represent your company.
1st and featured image from https://www.marketingdonut.co.uk/sites/default/files/how-put-together-press-release302536883.jpg
2nd image from https://impulsecreative.com/blog/11-strategies-for-attention-grabbing-blog-titles