Things Entrepreneurs can Learn from Social Media Influencers
Social media influencers are worth collaborating with. Given their level of influence, they can do wonders in boosting your online presence. However, there’s no need to collaborate if you want to learn from themselves. In many ways, you can learn from them and apply it to your company.
Use social media wisely
Of course, social media influencers depend on social media for popularity. People follow their pages because they have something unique to offer. They produce quality videos and engage with the target audience. They understand how to use social media to their advantage. You must do the same. The good thing about social media is it’s free. It levels the playing field since all companies have an equal access to it.
Create a brand
Influencers are also excellent in branding. They know how to market themselves and entice people not to get tired of following them. Branding also helps in quick recall. Your business needs to have a strong brand. Remember that other companies will also try to set themselves apart from the rest. If potential customers don’t have a reason to choose you, they will ignore your products and services.
Take a risk
Some influencers even border being controversial because of what they do. Some of their gimmicks gain attention while others fail. Either way, they’re willing to take risks, and it’s a good thing. It shows how much they want to keep everyone’s attention. They understand that an increase in followers will lead to better monetization. The same thing applies to businesses. Unless you’re willing to take a risk, you will get stuck to where you are.
Reinvent yourself constantly
Just because influencers became successful in creating viral videos and getting millions of followers, it doesn’t mean they will be on top forever. There isn’t enough space for everyone to be on top. Without constant reinvention, it’s easy for them to be replaced. The secret of those who lasted long is their ability to come up with something new. They keep everyone excited. You should do the same with your company. Find ways to excite your customers and keep them as part of your base.
Collaborate
Collaboration is already part of what influencers do to succeed. They reach out to fellow influencers and find ways to gain more attention. They benefit from each other’s popularity. Apart from video collaborations, they also work together on starting a new business. There’s no harm in collaborating with other companies too. It doesn’t mean you will merge your business. You can work on publicity events, fundraisers, marketing campaigns, and many others. As long as you share the same values, it could work.
Influencers might be annoying at times, but they catch attention. Whether you like them or not, they remain relevant. They’re also making money off of their popularity. If you start a business, there’s a lot to learn from them. Don’t hesitate to get inspiration from what they do to improve your company.
Photo Attribution:
1st and featured image from https://miro.medium.com/max/384/1*uGmPXUN3bVM_N7B-5HSihg.png
2nd image from https://www.nationalgeographic.org/article/influencers-modern-entrepreneur/7th-grade/
