Companies will continue to work with influencers in 2022. It has proven to be successful in recent years and there’s no reason to discontinue the collaboration. If anything, businesses will consider the trends to make the collaboration a bigger success. Here are some trends in influencer marketing that will dominate 2022.
Live selling will be a big deal
Live selling might seem like an option for small business owners who wish to connect directly with potential buyers. Moving forward, even bigger brands will attempt to use this strategy. It offers people the chance to buy what they want instantly. It also doesn’t take a lot to setup a live selling studio. These influencers can gain attention and ensure more people will buy what you offer.
Smaller influencers will get more deals
It’s harder to work with big influencers and only major brands can afford to pay them. Hence, other businesses will work with smaller influencers. They’re more affordable and eager to collaborate for greater exposure. The best part is they have a specific target demographic. Their followers will most likely purchase the products since they share the same interest. It’s also easier to negotiate deals with these influencers over the more popular ones.
Diversity and representation matter
Brands have to reach out to as many people as possible. Hence, the idea of using a diverse set of partners in influencer marketing will be a big deal. It also helps increase potential customers. The good thing is regardless of the industry, an influencer will always be available for partnership.
Long-term partnerships will be more common
Most companies rely on influencers for one-off projects. The collaboration can happen in many ways. A common strategy is to pay these influencers to promote the brand on their social media accounts, including their videos. However, in 2022, the emphasis will be on a long-term partnership. It’s critical for these brands to find someone to serve as an ambassador. There will be a more rigorous selection process to ensure the chosen influencer represents the company well.
There will be new social media platforms
A few years ago, TikTok didn’t even exist. Today, it’s the most popular social media platform, especially among the younger generation. It doesn’t mean TikTok will stay on top forever. Along the road, a new social media platform could emerge, and it’s where companies will start advertising. There will be dominant influencers on the new platform and they could be the first ambassadors for various brands.
Working with social media influencers is an excellent strategy. These people have wide reach and they can help make the brand more popular. It’s even better for smaller businesses that are yet to establish a name. There’s nothing wrong in following the trends regarding influencer collaboration. If you believe your business can benefit from it, you must give it a shot.
Evaluate the partnership and see if it’s moving in the right direction. If not, you can always change partners.
1st and featured image from http://www.leadingfashioninfluencers.com/blog/our-favourite-influencer-marketing-campaigns/
2nd image from https://www.adlibweb.com/what-will-influencer-marketing-look-like-in-2022/