How to Improve User Experience When Designing a Website
If you wish to advertise using your website, you must consider several factors to attract potential visitors. An essential quality factor is user experience. It’s not enough to make the website look good for it to appeal to your visitors. They should also not experience problems when using it. Here are some tips to help you in improving user experience.
Provide engaging content
Content will always be king when it comes to online marketing. Expect people to stay if they like what they see. The content must be well-researched, well-written and easy to absorb. Avoid generic content that people might have already seen elsewhere. You can’t write long articles too. Not everyone has time to go through it. Place the most important parts of the content on the first paragraphs. Even if the reader didn’t go through the entire content, there won’t be a problem. You already hooked them and they might go back to explore your website another time.
Avoid using too many tabs
Try not to place too many tabs on the website since it becomes hard to navigate. You don’t want your visitors to feel like they’re punished for trying to explore your website. When they’re looking for specific information, it shouldn’t take time to find it. The complexity of navigation could hurt user experience.
Don’t annoy the visitors
Think of yourself as a visitor of another website. What do you not want to experience? Use your answers to design your own website. For instance, if you don’t like seeing pop-up ads, avoid them. If you hate background music or heavy animations, let go of them. The visitors to your website might also feel the same way as you.
Focus on videos
Video marketing will be a trend in 2022 and beyond. While people still read articles, they prefer watching creative videos. The information is easier to absorb. It’s also more interesting and engaging. Expect people to keep coming back if you constantly publish new videos. Of course, you should take the time to think about the content. Just because people want to watch videos doesn’t mean they will watch yours. Avoid advertising all the time since it will discourage visitors from watching until the end.
Optimize the website
Technical SEO considerations are also necessary for improved user experience. You can work with experts on this aspect. Before you can even impress visitors when seeing your website, you must ensure they see your page in the first place. Technical SEO is quite complicated and you need help to guarantee results.
Listen to suggestions
User experience is about what the visitors feel. You might feel satisfied about your website because it looks the way you wanted to. However, users might feel otherwise. Hence, it makes sense to listen to their suggestions and incorporate them to your website. Constantly improve as necessary.
With these tips, expect more people to visit your page and stay. Eventually, you can turn them into paying customers.
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2nd image from http://www.constructionexec.com/article/ten-ideas-for-creating-engaging-website-content
