You will face tons of business competitors and you must bring you’re a game. You can’t let them dominate the industry and be left out. If you wish to stay competitive, you must do everything to stand out. However, being extremely competitive can also be a problem. Here’s why.
You only focus on what others do
When you’re overthinking the competition, your eyes will be off of your business. You keep thinking of ways to do better, but you only see it from one angle. Before you know it, your company is already falling apart. Like any other game, you should do well in both offense and defense. You can’t only excel in one area and expect the best outcome.
You feel stressed out
Being in a competitive mode at all times can be stressful. You can’t focus on providing the best products and services since your mind is about how to defeat other businesses. When you’re stressed, it also affects your ability to decide what’s best for the company. You can’t let yourself move in that direction. Stress is already part of running a business. You should be more mindful of how you think.
You will forget about your clients
While it’s important to sell more and raise the numbers, it’s not always about these figures. You should also think about the quality of what you offer. You should also ensure customer satisfaction. Even if you do well for now, it won’t stay the same. Once your customers don’t feel happy anymore, they will gradually leave and look for other options.
You need to expand your network
Just because you’re competing with other companies doesn’t mean you have to be enemies with them. Consider them as part of your network. You will eventually collaborate for some projects and you might need them for your business too. You don’t want to treat everyone terribly since it might come back and hurt you.
It affects your reputation
Regardless of your chosen industry, you will have more than one competitor. You don’t want these companies to think that your business is terrible and hurt your image. They might even work together to leave you behind. Once your reputation is destroyed, you will have a hard time recovering from it.
Be competitive, but don’t overdo it
You can be competitive without going beyond the line. Maintain a friendly atmosphere as you try to make your way to the top. Your goal is to appeal to the target audience. If you turn them off, your effort will go to waste.
Avoid negative campaigns for your company’s commercials. You can lift your business without necessarily pulling others down. Negative campaigning won’t lead to the desired results. Even on social media, being too negative will also hurt you. Respond to comments and post updates that may throw a slight shade, but do it in a fun way.
1st and featured image from https://cdn.lifehack.org/wp-content/uploads/2012/07/shutterstock_93224269.jpg
2nd image from https://abc7ny.com/new-jersey-stress-stressed-out-zippia/4422266/