Are Ads on Social Media Pages Worth Buying?
If you run a small business, you might be thinking about buying ads on social media. It might be an effective strategy, but you also worry it won’t lead to the desired results. After all, you can post information on your official social media page for free. Here are the pros and cons of deciding to buy social media ads.
Pro: You will increase awareness
When you advertise on social media, you can’t immediately expect people to buy what you offer. However, your goal is to increase awareness about your products and services. You also want to bring them to your official account or website. If you want to be more visible while people browse their social media pages, buying these ads is worth it.
Con: You will spend a lot
Again, social media is generally a free platform. If you decide to buy ads, you have to spend money. It depends on how much you’re willing to pay. Social media platforms offer packages and you determine which one suit you. If you see these expenses as an investment, pursue them. Otherwise, you might want to stick with the free versions.
Pro: You can reach all demographic groups
Regardless of the age group, it’s possible to reach anyone on social media. You don’t necessarily have to advertise to younger people alone since there are platforms that appeal to the older group. They even have a higher tendency to click on the paid ads.
Con: It’s a crowded market
Some people will say that buying ads on social media will help you stand out since there are too many businesses advertising on the platforms. However, even if you decide to buy ads, you will still have a hard time standing out. Even more prominent brands might take the best spots away from you and reap all the benefits.
Pro: You can customize the target
Another reason to advertise on social media is you can customize your target audience. Whether you want it to be broad or narrow, it’s your choice. Customized targeting makes social media a popular platform for advertising. The conversion rate will drastically rise when you aimed at the right people in the first place.
Pro: You can get insights into your customers
Apart from advertising, another reason to buy ads on social media is to have an insight into your customers. You will know which ads resonate to them and how you can do better next time. You don’t have to conduct surveys or focus group discussions. You also don’t need to do a trial-and-error approach. The analytic features offered by social media platforms also make the job easier.
With these pros and cons, it’s your choice if you will continue buying ads on social media. Be careful with your decision. You don’t want to make the wrong choice since there’s money involved. For small business owners, every penny counts. You should only invest if you believe it’s in your best interest.
1st and featured image from https://unsplash.com/photos/OXrk8fG2aig
2nd image from https://www.visiture.com/blog/social-media-advertising-worth-ecommerce-merchants/