Being an effective salesperson takes a lot. You can’t expect people to buy what you offer right away. They need to be convinced that your product is worth spending their money on. Think of yourself as a consumer. You also don’t want to spend your hard-earned money in just about anything. You also take time to think about what the money is for and how much to allocate on certain expenditure.
There are ways though for you to convince people to buy. Sometimes, they are already on the verge of buying and they just need a little push for them to finally give in. Here are some tips that could potentially make them realize that your products and services are worth buying after all.
Make eye contact
When talking to people, have eye contact. It is a sign of sincerity. You are talking straight to their eyes and letting them know that what you are saying is true. According to psychology, a person who can’t look you in the eye is obviously lying. Therefore, as a salesperson, you can prove to a potential buyer that you know what you are talking about and you are serious about the transaction through eye contact.
Crack a joke
This is a good way to establish connection. Find a way for you to take the tension out. You feel tense because you want to close the deal but you still need to work hard. The other person is also tense because of an important financial decision to make. By joking, you can break the ice and eventually get each other’s trust.
Don’t be too pushy
This is the most important thing to remember in sales. You might see a lot of people who become sweet talkers especially if they have been in the industry for a long time. There is nothing wrong with that. The problem is when you become too pushy and force others to buy what you want even if it is obvious that they don’t want to. Once they gear towards no and they show signs of awkwardness, just say thank you and walk away. This does not mean you are giving up. It means you are spending less time with people who won’t buy anything from you and more time with actual buyers.
There are a lot of ways to showcase your products. You can use video presentations. You can even conduct a webinar. This does not only make the advertising look more formal, it also legitimizes your appeal to potential buyers. Imagine if they know nothing about what you offer and you come to them with these presentations. It is impressive. Be prepared to answer as well. They will surely have a lot of questions about what have to offer and you should know your products well to have a good response.
Know your product
You can only sell what you believe in. Some people would say that great salespersons are those who can sell ice to an Eskimo. This may be true, but it goes away from the virtue of selling something. In the end, it is not just about money. It is about helping other people. If you know your products well, you will be excited to sell them.
Take time to think of the best strategies to succeed in this endeavor.
Featured and 1st image from http://www.biziki.com/wp-content/uploads/2016/01/selling-a-product.jpg
2nd image from https://www.noobpreneur.com/2014/10/06/12-critical-tools-closing-sales-deals-faster/