They say that the holiday season is the time of giving and sharing. It is the time of the year when you have to buy gifts and share them with the people you love. The truth is that this kindness should not just be among your circle of friends or family members. It has to extend even to people whom you don’t know, especially if you are running a business.
There are a lot of ways for you to be kind to others. You can start by offering discounts or promotions to your customers. You do this not just because other competitors are doing the same thing. It is more of being grateful to those who have been loyal to your business and in patronizing what you offer. This also means that you have to offer loyalty rewards or points to those who have remained loyal to your company throughout the year. This will make them feel good. This will also inspire them to continue getting what you offer.
Giving without expecting
Of course, you give what you can without expecting anything in return. It is inevitable though for businesses to receive a positive reward if they remain kind to others. For instance, they will refer your business to their friends and relatives. They will speak of their experience buying your products and how great an experience it was for them. As a result, others will also be inspired to patronize your products and this can have a Domino effect.
Acts of charity will also give you good press. Even if you don’t invite actual press people to cover your charity events, they will just know about it through the recipients of your kindness and it will be easily placed on the news. Of course, it makes your business look more positive in the eyes of the people. The best part is that you will start to change how people view businesses in general. You can even inspire others to also do charity works in the same way that you do to others.
Perhaps, the best impact of kindness to your business is that it makes you and your employees feel good. You know that at the end of the day, you are not just doing business for the sake of getting money. You do it because you are serving the people. You are also reaching out to those who are in need. In return, you will be inspired to work harder. Your employees will do the same. This increases productivity. It makes everyone feel inspired to keep serving those who are in need. This does not only remain during the holiday season, but extends towards the next year and the years to come.
This should be a lesson to all business owners that kindness should be practiced at the workplace. It brings people together. It also makes the business less about money, but more about helping. This must be the goal of every business. Money will just come along the way if the right values are prioritized.
Featured and 1st image courtesy of Stuart Miles / freedigitalphotos.net
2nd image courtesy of cooldesign / freedigitalphotos.net