It’s unfortunate that several
businesses end up closing as a result of the cancel culture. Information spread
online about something terrible that the business did, or stood for, and people
decide not to patronize the company anymore. Due to the lack of customers,
these businesses decide to cease operations. Although it’s unfortunate, several
of these companies deserved to end that way. It’s not the cancel
culture that ended them, but their own actions. Therefore, you have to take
the right steps to guarantee that your business is protected against this
Treat your employees right
Back then, employees were voiceless.
If they don’t get the right treatment, they remain quiet and accept their fate.
It’s no longer the case today. If employees are mistreated at work or being
unfairly paid, it’s easy to expose their employees through
social media. Even big companies are now in trouble because of the behavior
of top executives. It was even exposed further due to the coronavirus when
several companies failed to meet health and safety standards to ensure no one
gets infected. By treating your employees right, you won’t run into this
Treat your customers well
You also have to do the same with
your customers. Train your employees to respond to the needs of the customers
promptly. Although some of them seem entitled, not everyone will interpret it
that way. In the eyes of many who viewed the information on social media, it’s
the company that lacked caused the problem. Always refer to federal and local
laws when crafting policies used by the company. Avoid anything that
discriminates anyone in any way.
Hire an online reputation manager
quickly on social media. You need to hire someone who will deal with issues
by responding online right away. If something wrong happened, you need to craft
a clear message that prevents the problems from escalating. It’s easy for
people to make up stories, and you have to counter the narratives with facts.
Don’t forget that you also have to compete with other companies. It’s in their
interest to pull you down, and some of them might go hard in competing against
Listen and apologize if necessary
It’s understandable for some
businesses not to apologize right away, especially if investigations are still
underway. Apologies also have a legal repercussion. It’s an acknowledgment of
mistake. However, you should at least show that you’re listening to various
parties involved and you’re doing everything to right the wrong. Eventually,
you might have to apologize in behalf of the company and promise that you will
improve how things are moving forward.
If you do things right, the cancel
culture won’t affect your business. Even if it does, the facts will come out,
and you will survive the challenge. Always do what’s best for everyone in your
team, and the people you serve.
1st and featured image
2nd image from https://www.teamworkandleadership.com/2013/08/story-treating-employees-well-can-make-a-leaders-job-more-difficult.html