Pitching your ideas
to potential investors is a daunting challenge. Although you are talking to
wealthy individuals who are willing to take the risk, they also do not want
their money to go to waste. They will be willing to listen to your ideas, but
if they do not make sense, they will be quick to let go of you. Therefore, if
you have the chance to pitch your business ideas, these are the things you need
to have to convince them to believe in you.
It helps if you use
slides to explain your ideas. However, you need to limit the number
of words in your slides. Make sure they only contain a summary of the
information investors need to know. They only have a few minutes to listen to
you and grasp the ideas. If you could not capture their attention, they will
say no. Consult with other people to determine if the slides are understandable
in products that will help solve problems people face. There is no point
in launching a business if it does not offer something new, or if
other existing products already solve the same problem.
and practicality of the product
to hear that your products will become a huge hit by discussing how it works
and why people would love it. If you conducted a study about the product or at
least surveyed people if they would buy it, you can use the results as proof
about the marketability. Of course, investors want to maximize the profits.
Therefore, they want to invest in products that cheap to create, but will sell
at a high-cost.
When you pitch
your ideas, you do not only focus on the quality of the products you are
planning to sell. You also need to discuss how you are going to work with one
another. Investors are not only investing
in your products, but the entire team. They want to know how
dedicated you are and how passionate the entire team is about the project.
These investors might be willing to work with you because they believe in you,
but if you are doing things alone, you cannot expect them to take the risk.
You are a
salesperson the moment you step in front and pitch
your ideas. You need to convince everyone in the room that you have
something to offer. Sometimes, even if your ideas are not too brilliant, you
can win over investors. They know that you are going to deliver because of your
amazing presentation skills. When you launch the product, you will also be the
face of the brand. They want to see someone who could convince people to change
their minds and try something new.
You need to look
at all these elements first before you decide to setup a meeting and pitch
ideas to the investors.
and featured image from https://hermag.co/wp-content/uploads/2017/06/pitching-to-investors-her-magazine.jpg
image from https://www.hive.hr/four-critical-elements-to-becoming-an-employer-of-choice/