It is a known fact that publishing content online helps increase the value of the site. It also allows you to spread information regarding your company to other sites so that more people can see the value of your company.
Sadly, not everything that is posted online is read and appreciated. There are a lot of online contents that even end up not being viewed at all. This makes the whole idea of content promotion and online marketing futile.
It does not mean you have to stop publishing articles and other content online. It only means that you have to improve the way you reach out to your target audience.
Don’t just publish for the sake of publishing
This is the biggest mistake that you will commit. When you publish any information. You have to commit to it. Don’t create information just to advertise your company but to also provide information for other people. If their questions and curiosities are answered, they will eventually ignore what you have posted. Find out what catches their interest and focus on it. Research more and you will soon find out what really works for them.
Personal stories need to be heard
All of us have unique experiences and stories to tell. Take them to a different place by sharing personal stories that they have never heard of anywhere else. This separates your content from everyone else. Your or other people in your company might not have the natural ability to write something really brilliant, but if the content is interesting enough, you can expect people to read.
Create a strong network
If you want your brand to be known, you have to start reaching out to new audiences. Be engaged in social media. Share your information with other pages. Help promote others as well and not just talk about your company. Build good relationships with other people and they will most likely return the favors. Include experts and other online influencers on your list. They can even extend your connections with the audiences you wish to reach out.
Don’t publish all the time
There is no point in publishing information no one will ever read. You have to create pieces that are engaging and worth reading. If unsure, take a pause. You don’t have to hurry in posting anything especially if you think the content can still be improved. You would rather publish information only when you think it would be a hit rather than have one fail after another. This could potentially hurt your brand.
In the end, you simply need to be more aware of your audience. Find out what they want and search more about it. Don’t just think about selling your products and services. They are also interested in knowing about you, your story and the benefits they can get from patronizing what you offer. It also takes time so you need to be patient.
Featured and 1st image from https://www.custard.co.uk/wp-content/uploads/2017/08/fresh-content-3.jpg
2nd image from http://blog.news360.com/2014/06/525/