Crowdfunding is a great way to find people to fund your business idea. You don’t need to pitch to big investors or be among the elite circle of entrepreneurs to be funded. Through crowdfunding, you can put your idea out there and eventually get someone to turn your ideas into a reality.
Although it has become a lot easier to put your message out there, the problem is you have tons of competitors. Thousands of aspiring business people are also using crowdfunding. The goal is to stand out. Convince investors to choose you.
Creating a video that will capture their attention and convince them to invest in you is a great start. Here are some tips to help you make a crowdfunding video that is surely a head turner.
Explain your brand
The video doesn’t need to be long. In that short amount of time, explain what your business idea is all about. What kind of brand are you trying to pursue? Who are your target audience? How can your business idea help in addressing the needs of the society? By providing clear answers to these questions, the investors will then be gradually convinced that your idea is worth funding.
Tell a touching story
Your video should not look like a salesman is trying to annoyingly ask people to buy the products. Instead, it should be about storytelling. Through that story, you can explain what exactly the benefits in investing on your business plan are. People love hearing touching stories. Tell them about the inspiration behind your business idea. Let them know your personal struggles in coming up with something that you are proud to put out there. Just make sure that you don’t rely on pure drama to get people to believe in you.
Focus on the first 30 seconds
Generally speaking, the crowdfunding video must be short. Your ability to compress the entire message you want to deliver in a few minutes tells a lot about your brilliance as an entrepreneur. The first 30 seconds of the video is most crucial. People have an attention span of just 8 seconds. If they feel bored or their attention is not captured, they will search for other options. Place the most important aspects of your video on the first 30 seconds to ensure that the potential investors will finish the video.
Just be yourself
It is important to place some drama on your video by sharing touching stories, but there is no need to fake one just to get attention. Don’t exaggerate your business plan or promise something that is obviously unattainable. Just stick with the reality. Let them know about your business plan from your perspective. The emotions you wish to convey will just reach the viewers if you are sincere. Otherwise, they will also feel it.
Crowdfunding sites have successfully linked thousands of investors with potential entrepreneurs. Sixty six percent of them have succeeded because they have put out a great video. This means that you have to work harder to make that video more enticing. Don’t release it immediately just because you want to get the business rolling. Take time to edit the video until you are satisfied with it.
Featured and 1st image from http://leardon.com/wp-content/uploads/2012/04/crowdfunding.jpg