advertise your products, you need to find a way to make it as enticing as
possible. Regardless of your chosen platform, you have to be creative. You’re
also vying for the attention of many people. Given the number of competitors in
the market, it might be easy for you to exaggerate your ads to catch attention.
wrong in being creative. The problem is when you over promise in doing your
ads, and eventually under deliver. You will probably disappoint even your most
loyal customers. They will think that you’re not taking things seriously. You’re
only after profits, and you don’t care about what you tell other people.
can’t be repaired
When you already
lost the trust of your
customers, it’s difficult to bring it back. They won’t believe in whatever
you say moving forward. It’s even worse when they realize that there are other
choices out there that won’t give them the same lies. If your competitors did a
better job in advertising their products, potential buyers will choose
Your product quality won’t matter
It’s a shame
especially if you know you can offer something better to your customers. Your
competitors don’t have the same quality as you. However, since you already
turned off a lot of people, they won’t even know that your products are way
better. Most customers won’t give you another chance to prove your worth. Once
you angered them due to these
advertising decisions, you can’t win them back.
Show your ads to a sample audience first
Before the public
release of these ads, it helps if you show them to a set of audiences first.
You need to know what they have to say since you can still improve the content.
If there’s recurring feedback, it means that something needs to change. You can
also show the ads to your loyal employees. They know your brand well. They will
know if your ads are in line with what the company stands for or not.
your marketing team
One of the
reasons why you end up with an insensitive or inappropriate
advertisement is that you don’t have a diverse marketing team. No one in
the team understands the people you’re currently targeting with your ads.
Therefore, it helps if you have a diverse team who will be critical if
the products because you want to sell right away. However, rushing the process
isn’t going to help. You need to edit the ads several times until you’re
confident of the results. You would rather wait until you have a quality ad
than end up with backlash later on. Again, you don’t want to lose the trust of
your customers, and it might happen if you give them a reason to doubt your
You don’t need
to limit your creative ideas in making ads, but you also have to ensure that
you don’t exaggerate and make false promises.
1st and featured image from https://white-sign-company.com/wp-content/uploads/2018/02/Advertising-Important-For-Businesses.jpg
2nd image from https://adandway.com/