Tips on Writing Newsletters and Email Updates to Your Regular Customers
The reason why you want to know people’s email addresses is that you want to send newsletters and other updates. You can also do it via social media pages. It might seem like an outdated strategy, but it could still work. With the right message, you can convince people to buy what you have to offer.
Highlight the interesting aspects
You want to give people a reason for reading the entire email or newsletter. Therefore, you have to start with the interesting parts. You can talk about upcoming promotions and discounts. You can also talk about the achievements made by your business. You want to draw everyone in and also offer people something they can benefit from. Given the amount of content available today, no one wants to spend even a few minutes reading the updates in your newsletter.
Look professional
People still use emails for professional transactions. It could be for job application or exchange of messages with professional contacts. Therefore, you want to send a message that looks professional so that people would take time to read through the entire message. Otherwise, the message will be deemed as a spam and gets automatically deleted. You’re wasting the chance to reach out to the person who received that mail.
Individually send the emails
Avoid sending an email blast. Yes, it’s easy and convenient but it also turns people off. Even emails will view the content as a spam and automatically go to junk mail. You want people to see your message as official and useful. You also want them to think that you care about them for you to individually type the email addresses.
Prepare to respond
Most exchanges happen through social media. People want to send a message directly and get a quick response. However, there are others who prefer doing it through emails. Therefore, you need to send responses to email inquiries too. Avoid using auto emails where people couldn’t send a response as it builds a gap between your company and your potential customers.
Double check the content
Don’t rush the process. Make sure that you send the correct message and accurate content. You also have to double check the spelling and grammar. Some people might feel turned off because of these mistakes. Instead of convincing them to buy the products, they change their minds. It also reflects the lack of focus on quality control in your business.
With these tips, you can see positive results when you send newsletters and email updates. They might seem obsolete, but they could still work when used properly. Besides, there’s nothing wrong in trying various marketing strategies to promote your brand. Yes, social media campaign is effective and you should continue harnessing it. However, it’s isn’t the only way to reach your target audiences. With a diverse marketing strategy, your company would be more popular than it is now.
Photo Attribution:
1st and featured image from https://unsplash.com/photos/3Mhgvrk4tjM
2nd image from https://blog.sendlane.com/writing-better-email-newsletters/
