How to Improve Your Product Presentation on E-commerce Platforms
Deciding to sell your products on e-commerce platforms like Shopify or Amazon is an excellent idea. These are popular websites and people use them to order items. You have a greater chance of boosting your profits once you decide to maximize these platforms. However, you’re not the only one using these websites to sell. Other companies do the same. You must find a way to stand out and improve the way you present your products. These tips might help.
Use clear pictures
Don’t grab generic pictures online that look like the items you sell. You can’t expect people to believe these photos. They might even think you’re not selling quality products since you can’t use real pictures. The key is to grab a high-quality camera and take pictures of what you sell. Post HD pictures and provide images capturing various angles. Remember these online buyers don’t have other means of seeing the items before buying them. Providing them with clear pictures brings them closer to an on-site shopping experience.
Provide detailed descriptions
Apart from pictures, you must include detailed descriptions. Again, your potential customers only rely on what they find online. The pictures won’t provide everything they need to know. The descriptions include specific information such as measurements, color, size, shape, and other details. Once the buyer hits the checkout counter, there’s a sense of confidence in the decision made.
Write a concise description on top
Some e-commerce platforms will give you the chance to write a short description on a box that sums up what your product is about. It depends on your chosen platform. Make the most of the opportunity and highlight what’s special about your products. When people type keywords on the search box, they will be bombarded with different brands. Your presentation matters and it could spell the difference between choosing your products over the competitors.
Highlight promotions
Apart from product quality, buyers will also consider the price before buying anything. Most people are practical nowadays. If you highlight the savings, it can entice more people. If you have upcoming promotions and freebies, it’s even better.
Respond to reviews
Some people will read the reviews before buying anything. Make sure the best reviews are on top. A few negative reviews can change people’s minds and you don’t want it to happen. Since you can’t control what they write, the best thing to do is to respond. You can reshape the narrative based on your response. Don’t let the negative reviews win the day. Explain what happened and make the readers feel good about how you handled the situation.
Update the pages all the time
You must maintain the e-commerce platform and improve your page if you want to stay on top. Remove products you no longer sell and replace them with newer options. Check the prices and see if they’re still applicable. You don’t want to frustrate buyers by telling them they can’t order an item they wish to have. Hopefully, these tips will improve your ability to sell products online.
Photo Attribution:
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2nd image from https://videohive.net/item/online-product-presentation/25175243
