The reason why you want to know people’s email addresses is that you
want to send newsletters and other updates. You can also do it via social media
pages. It might seem like an outdated strategy, but it could still work. With
the right message, you can convince people to buy what you have to offer.
Highlight the interesting aspects
You want to give people a reason for reading
the entire email or newsletter. Therefore, you have to start with the
interesting parts. You can talk about upcoming promotions and discounts. You
can also talk about the achievements made by your business. You want to draw
everyone in and also offer people something they can benefit from. Given the
amount of content available today, no one wants to spend even a few minutes
reading the updates in your newsletter.
People still use emails for professional transactions. It could be
for job application or exchange of messages with professional contacts.
Therefore, you want to send a message that looks professional so that people
would take time to read through the entire message. Otherwise, the message will
be deemed as a spam and gets automatically deleted. You’re wasting the chance
to reach out to the person who received that mail.
Individually send the emails
Avoid sending an email blast. Yes, it’s easy and convenient but it
also turns people off. Even emails will view the content as a spam and automatically
go to junk mail. You want people to see your message as official and useful.
You also want them to think that you care about them for you to individually
type the email addresses.
Prepare to respond
Most exchanges happen
through social media. People want to send a message directly and get a
quick response. However, there are others who prefer doing it through emails.
Therefore, you need to send responses to email inquiries too. Avoid using auto
emails where people couldn’t send a response as it builds a gap between your
company and your potential customers.
Double check the content
Don’t rush the process. Make sure that you send the correct message
and accurate content. You also have to double check the spelling and grammar.
Some people might feel turned off because of these mistakes. Instead of
convincing them to buy the products, they change their minds. It also reflects
the lack of focus on quality control in your business.
With these tips, you can see positive results when you send newsletters
and email updates. They might seem obsolete, but they could still work when
used properly. Besides, there’s nothing wrong in trying various marketing
strategies to promote your brand. Yes, social media
campaign is effective and you should continue harnessing it. However, it’s
isn’t the only way to reach your target audiences. With a diverse marketing
strategy, your company would be more popular than it is now.
1st and featured image from https://unsplash.com/photos/3Mhgvrk4tjM
2nd image from https://blog.sendlane.com/writing-better-email-newsletters/